Top Five eCommerce Marketing Tips to Drive Sales

An eCommerce platform is a marketplace that brings buyers and sellers under the same roof. By using this platform, sellers can easily sell their products. On the other hand, it allows buyers to buy the products they like in the comfort of their home.

If you are planning to develop an online store, then you have to opt for availing eCommerce development services in India as well as in the other countries. Developing the site is only half the story. In addition to that, you also have to focus on promoting the site. In this post, we will reveal the five techniques which will help you to promote your website.

Facebook

This is the most powerful social media platform which will give you the chance to target the maximum number of customers. Owners are always recommended to run Facebook ads for generating more leads. But before opting for paid marketing focus on developing a strong Facebook presence. It will give your ad campaign wings.

Twitter

This is still the best tool that you can use to build brand identity. You can also use the power of Twitter outreach for connecting with more people.

SEO

This is the process of optimising a site for the target keywords. Many companies offer affordable web design services in India as well as in other countries.  You can hire any of them to design the layout of your website. After the design and development process, you have to focus on optimising the website. During the SEO process, you need to optimise both on-page and off-page elements of the site.

YouTube

YouTube video marketing has started to shape digital marketing strategies. So you should consider adding YouTube in your marketing mix. This simple trick will help you to easily connect more and more potential customers.

Email Marketing

This is an outbound marketing technique that still works excellent in targeting and reaching customers. This marketing strategy will help you to segment your customers and allow you to target them accordingly. If you are chasing serious sales goals even then, you should consider adding this in your marketing mix.

These are the five tips that you need to follow while promoting your online store. Here it is important to understand that this industry is known for its competitive nature. If you don’t have enough marketing budget, then it will become really difficult for you to become successful in this industry. Well, in that case, you can consider buying a freelance marketplace script and build a freelance marketplace.

Freelance marketplace industry is not as competitive as other online business industries. So if you choose this niche, then you will get plenty of opportunities to grow faster.

Top Five Travel Portal Development Tips for Agencies

Travel portals are the sites through which people plan and organize their tour. By using this type of website, people can book tickets and hotels. If you run a travel business, then having this portal will help you to take your business to the next level.

Well, it is not like that travel portal is the only business option that you can access. In fact, if you research carefully, then you will find plenty of other business ideas that you can pick to run an online business. Take example of freelance sites. By using a freelance marketplace PHP script, you will be able to build your freelance marketplace and earn through commissions. Well, that’s a different story, and in this post, we won’t talk about that. Here our purpose is something different.

Developing a travel portal is not an easy job. If your website doesn’t function properly, you won’t be able to boost the performance of your business. In this post, we will talk about the five tips which will help you to boost the functionality of your website.

1. Advanced Search Facility
You need to build a highly advanced search bar on your website where users will be able to search anything they want. Having a search bar like this will help you to take the navigation of your site to the next level, which will result in a higher conversion rate.

2. Load Speed
Your travel portal should load faster. If it does not load fast, then your potential customers might leave your website. It will directly affect your business.

3. Multilingual
We also recommend travel portal owners to add multilingual facility on their website.  It will help them to improve their conversion rate.

4. Payment Gateway
You also need to build a highly secured payment gateway on your website. If your users don’t feel comfortable on your website, then they won’t buy tickets from your website. If they do not purchase from your site, it won’t be possible for you to grow your sales. If you search carefully on the web, you will easily find some professional companies that offer travel portal development services. According to your preference, you can hire any of them to build the site. During the development process, you have to mention them to make the payment gateway of your website safe and secured.

5. Email & SMS Functionality
We also recommend owners to add email and SMS functionality on their website. It will help them to improve the quality of their customer support. You can promote your new offers through your built-in email and SMS functionality.

These are the five tips that you need to follow while developing your own travel portal website.

3 Tips to Improve the First Impression of Your Website

In the horizon of time, the online world has become a competitive place. Now having a website is not enough unless it is attractive. If you end up creating such a site like everyone else, then you won’t be able to achieve your conversion goals online.

If you want to improve the online performance of your business, then you have to improve the first impression of your website. Check out here a complete guide and know the three most effective tips which will help you to create a great web page.

Navigation

People love clarity. If they don’t find it on your website, then they will leave it. There are some professional companies that offer affordableweb design services in India as well as in other countries.

You can hire any of them to design your website. But before finalising your decision you have to ensure that they will help you to make the navigation of your site clear. So, first of all, you should ask them to create the layout of your website. If you find it easy to use, then you can confidently move forward.

Speed Up Your Site

This is another important technique that you should follow to improve the effectiveness of your website. It will help you to reduce the bounce rate of your site and enable you to improve your conversion rate.

So here comes another important question, what you can do to speed up your website. Well, we always recommend site owners to use low sized images on their website. It prevents the site from being bulkier. In addition to that, you also need to use a CDN and reduce HTTPS requests.  All these things will help you to make your site speedy.

Responsive Web Design

Responsive web design or RWD is an approach to make such a layout which will perform excellently on every type or size of the device. Here it is important for businesses to understand the fact that now people use different types of devices to access the internet. In a situation like this if they don’t make their site responsive then they will fail to target all of their customers at the same time.

These are the tips that you need to follow while designing your site. But before designing a website, you need to choose a niche first. We always recommend individuals to pick such an industry which is known for its non-competitive nature.

You can consider developing a freelance site where you will bring service providers and companies under the same roof. Many companies offer freelancer clone script to their clients. You can hire any such company to build your own freelancing site and enter in this industry.

Integrate Top Six Features to Your Travel Portal Website

The first step in starting an online travel business is to build a fully-fledged website. For tour organizers who offer custom tour packages, fully functional travel portal software with API has become one of the most important tools which help them manage business operations.

Creating a customized travel portal website is difficult, especially when you do not have professional knowledge. So, it is better to rely on professional web designers and developers who offer travel portal development services at affordable rates. Here are some key features of a fully functional travel portal site.

1. Advanced Search Feature

With advanced search feature integrated into the tour packages booking site, the tourists can find accurate results under few categories. Specific segment allows holidaymakers to save their favourite locations. They will also access a calendar which is easy to use. This enables them to determine their arrival and departure dates.

2. Easy Navigation and Multilingual Feature

Travel portal software with API can be considered as one of the best options for tour agencies which offer customized packages. It is also important to develop a site that is easy to navigate so that the users will not face problems when collecting travel-related information from your site. In order to make your site accessible to your global clients, make sure you incorporate the multilingual options.

3. Accommodation, Flight, and Car Bookings

A travel website should allow tourists to find the available hotel rooms and more. Make sure you develop your site in such a way so that it comes with the car booking and flight booking facilities. The integration of API and XML make your online booking system unique.

4. Safe Payment Gateway Integration

Proper payment gateway module enables the users to carry out the payment procedure through debit or credit cards and net banking from almost any location in the world. Make sure the users have their peace of mind when performing this task. In order to attain this goal, you need to hire experienced web developers who have the ability to integrate secure payment gateway to your site.

5. Built-In SMS And Email Functionality

This function is generated mainly to make announcements about flash discounts, new tours and also to notify about ticket bookings, newsletter, fight delayed, cancellation and more via email for connecting with customers easily.

6. Login Facility

Once you log in to the admin panel, you will be able to access the data on booking details from the visitors. This is one of the most important features to be included.

Adding all these features to a travel portal site enables tour organizations to run their business smoothly. Those who want to build a freelancing website may contact a reliable company that offers freelancer clone script at reasonable rates. It is necessary to pick up a reliable company that offers custom web design solutions and more.

3 Features Every Website Should Have

In this digital world, having a website has become important for all businesses. It helps owners to target customers online and enable them to generate more leads. If you don't have a website, then you will lose your potential customers to your competitors. It will affect the overall performance of your business.

Due to this reason, we always recommend individuals to build a website to promote their business on the World Wide Web. When creating your site, you should ensure that it contains the following features.

Clear Navigation

You need to give your website clear navigation so that your visitors can easily find the page that they are looking for. If they don't find the navigation of your site user-friendly, then they will leave the page. It will increase your bounce rate.

If you are planning to build an eCommerce website, then you have to be extremely careful when creating the navigation of your site.  If you look around the city, then you will easily find custom eCommerce development company.

According to your preference, you can hire any of them to build your online store. But before finalizing your decision you have to ensure that the company will help you to create clear navigation which will help your visitors to find the product that they are looking for. It will directly boost your sales.

Mobile-Ready Version

Several studies have shown the fact that most of the users access the internet from their smartphone. If you want to target them, then you have to ensure that your site is responsive and it works excellent on desktops as well as on smartphones. So ensure that you have a mobile-ready version of your website which will help you to reach the mobile users.

Security

If you want to sell something through your website, then you have to focus on improving the security of your site. We always recommend site owners to secure their site with an SSL certificate. It encrypts the communications between the host and the clients. Due to this reason, you will be able to secure the valuable data of your clients.

Let us suppose you are planning to build a freelance marketplace. Then, first of all, you have to get a freelancer clone from a professional company to build a marketplace. After getting that you can start the development process.

During your development journey, you have to put effort into enhancing the security of the site. By doing this, you will encourage freelancers and employers to take your services. It will also help your business to grow faster.

These are the 3 most effective features that your website will need if you want to make it successful.

Elements that Suits the Need of Modern Web Design for Businesses

The whole concept of modern website design is a relative phrase. And it is because some people consider website designed in 2010 as modern, while some consider that since the industry of web design has so many new things in the past year, anything before 2018 is retrospective.

One crucial thing that is noticed by the experts in the industry is that modern website design doesn’t benefit or require from a ton of bells and whistles. The more clean and simple, the better the user experience is.

Let’s talk about some modern elements that suit the need of the modern web design for businesses.

• Space
Space has indeed become one of the most important design tools as it commands everything – starting from the readability to the flow. Most of the professional web design agencies that offer affordable web design services India as well as in other locations have started using space in different ways, and that was not even in common practice. Today, the majority of the sites include vast spaces, maximum spacing between texts, and focus on the overall use of open space to create a focal point for the users.

• Speed Optimization
Optimizing for the speed is an authoritative design element that should never be ignored. With the extent of technology available in present times, online users expect things to load immediately – in less than three seconds or they would never get back to the site again. For every business, it is essential not to let the prospects and leads feel negative about the brand just because the site is slow. 

• Background Videos
In the age of vlogs, short videos, documented clips, and a lot more, having videos with automatic play in the background adds a lot to the page. They are best used for depicting stories and significantly reducing the requirement for other content essential to explain the business.
These videos also play a crucial role in enticing the visitor from the moment they land on the page. It let the visitors understand the key pointers of the company even without wasting time to read out the texts line by line.

• Card Design
With the rise of social media sites like Pinterest and many others, online marketers and designers have become more fascinated toward the cards. Individual cards help in visually distributing information so that the visitors understand every bit of content without being overwhelmed.

Card design is getting relevant among B2B and B2C business oriented website as it helps in delivering easy digestive chinks of information to the potential users. Businesses into ecommerce development services India as well as in other locations also focus on this particular form of design as it helps them to highlight the range of products side-by-side.

With the help of these tips or elements, businesses can create a website design that will surely attract the attention of the new visitors, generate leads, and will also convert new prospects into customers. In case of any suggestion, please feel free to share below in the comment section.

Top Five Travel Portal Development Tips

Your website is the most dedicated employee of your company. It promotes your business even when you are sleeping.  Due to this reason, owners are always recommended to give their business an influential web presence.

If you run a travel agency, then you have to focus more on boosting the functionality of your website. Here it is important to understand that your travel portal won’t be a static site. It will be a dynamic website. By using the portal, your customers will be able to book hotels and buy tickets.  So if your site is not dynamic, then your customers will find it difficult to take services from you. As a result, the performance of your business will be heavily affected. So overall, it is fair to conclude that if you want to boost the performance of your business, then you have to ensure that the functionality of your website is top-notch.

There are several companies that offer travel portal development services at affordable prices. You can hire any of them and get the job done. But before making your final call, you have to ensure that the company will keep the following things in mind when developing your site.

Secure Payment Gateway

You have to focus on creating a fully secured website. It will encourage your customers to make a purchase from your site. As a result, you will be able to boost the performance of your business.

Load Speed

The load speed of your website is an important ranking factor. If your travel portal website takes time to load, then no one will stick to your site. Due to this reason, your bounce rate will increase.  As a result, you will lose your potential customers.

Built-in Email & SMS Functionality

You also have to focus on adding SMS and email API system on your website. It will help you to improve your customer service quality. Most importantly, you will also get the chance to retarget your existing customers in the future.

Responsiveness

If you want to boost the performance of your website, then you have to ensure that it is responsive. This type of website will perform excellently in different types of devices. If you look carefully, then you will find plenty of companies that offer affordable web design services India as well as in the other countries. You can hire any of them to get the job done. But before finalizing your decision, you also have to ensure that the company has the ability to design responsive sites. 

Login Facility

You should also integrate login facility on your website for your customers.

These are the top five travel portal development tips that you need to keep in mind when developing your site.